Nine chapters — from my first step into beauty to a community of more than a million.

2016 — Today

  1. Sarah Dursun doing a client's makeup at a Guerlain counterSarah Dursun applying eyeliner to a client

    Chapter 01

    2016: The beginning of my beauty journey

    In my fourth year studying Information Systems Engineering, I took my first professional step into the beauty industry. I joined Guerlain local team, working in sales and training. It was the beginning of a journey that brought my passion for beauty into my professional life.

  2. Sarah Dursun in a smoky eye look with a white hoop earringSarah Dursun in a bronzed glam look with gold hoopsSarah Dursun in playful pink makeup with space buns, holding a lollipop

    Chapter 02

    2018: Deepening my passion for beauty

    By 2018, my passion for beauty had grown into a serious ambition. I took a private masterclass in professional makeup with Maison de Joelle, taking an important step in developing my skills and knowledge.

  3. Chapter 03

    2019: Going public

    I made my Instagram account public and began sharing my beauty journey with a wider audience. It was the first step toward building a community around the things I love.

  4. Sarah Dursun holding up a serum bottle by her faceA serum bottle held up to the camera

    Chapter 04

    2020: Skin Care 911 gets noticed

    My Skin Care 911 series began attracting attention, helping more people discover the beauty content I was creating.

  5. Chapter 05

    2022: Fashion enters my story

    I began creating fashion content, opening a new chapter in my creative journey.

  6. Sarah Dursun in a gold headpiece inspired by Mesopotamia, with red lipstickSarah Dursun in a black niqab, her hand marked with ancient symbolsSarah Dursun in a black abaya holding a gold mask by an arched window

    Chapter 06

    2023: Connecting beauty with Mesopotamian heritage

    Through the AlA3n Campaign (حملة عين), I worked on beauty campaigns that connected international beauty brands with the rich culture and heritage of Mesopotamia.

  7. Sarah Dursun holding an armful of handbagsSarah Dursun showing a yellow handbag and a brown toteSarah Dursun holding up a yellow croc-effect handbag

    Chapter 07

    2023: My first viral video

    One of my videos about bags went viral and brought more than 70,000 new followers to my account. I believe it resonated because I spoke about bags in a way people hadn’t seen before, sharing a perspective that felt distinctly my own.

  8. Chapter 08

    2024: Introducing my signature walk

    I introduced المشية—my signature walk when presenting a final look. It became a distinctive part of the way I share fashion.

  9. Sarah Dursun smiling among gold balloonsSarah Dursun laughing, holding gold heart balloonsSarah Dursun on a staircase holding gold balloons

    Chapter 09

    2026: Growing together beyond one million

    In 2026, our community grew to more than one million. Reaching this milestone made my passion stronger than ever, and I’m grateful to share the journey with this wonderful family.

Sarah Dursun looking out from behind a black curtain edged with pearls, in red lipstick

The next chapter

Seeing my work inspire fellow creators and women to explore their style and carry themselves with confidence has been one of the most rewarding parts of this journey.

I look forward to reaching more people, sharing fresh inspiration, and continuing to evolve my own sense of fashion. There is still so much I want to learn, create, and share, and I’m excited for every chapter ahead.

“Beauty catches the eye, but the idea stays with you.”

Next chapter

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